Roberts-Miller defines demagoguery as “. .
. polarizing propaganda that motivates members of an ingroup to hate and
scapegoat some outgroup(s), largely by promising certainty, stability, and what
Erich Fromm famously called ‘an escape from freedom’” (Roberts-Miller 66). This
definition includes many fallacies in which I will talk about throughout this
paper, such as scapegoating, grouping, and polarization, which are used in
Lapierre’s excerpt. Each fallacy is used by an authority figure to influence
their audience on an issue by favoring their opinion and downgrading their
opponent or opposition. Within Lapierre’s text, he uses demagoguery to
influence his audience that our government needs have armed guards in every
school in America. He uses polarization to influence parents that this is the
only logical solution to stop school shootings by saying, “If we truly cherish
our kids more than our money or our celebrities, we must give them the greatest
level of protection possible and the security that is only available with a
properly trained-armed-good guy” (Lapierre 62). This statement is focusing on
one solution and emphasizing that it is the only solution, which polarizes
people’s opinions in favor of his solution. Lapierre is able to swing
(polarize) his audience’s thoughts in one direction without referencing the
other half of the argument, such as how much it would cost the public in tax
dollars. Lapierre’s use of the fallacy, scapegoating, focuses primarily on
President Barrack Obama. He say’s, “But do know this President zeroed out
school emergency planning grants in last year’s budget, and scrapped ‘Secure
Our School’s’ policing grants in next year’s budget” (Lapierre 61). Here, Lapierre focuses the topic on a single
person that he says is responsible for school shootings. People like to blame
others for mistakes or problems rather than taking responsibility or trying to
help find a solution. Lapierre’s attempt to persuade his audience that the
reasons for school shootings are solely the Presidents fault is unsuccessful
for there are multiple factors that have to be taken into consideration.
Lastly, Lapierre’s article consists of demagoguery through the use of grouping.
He insists that his solution of having armed guards in all schools is the only
way to ensure students safety. “And does anybody really believe that the next
Adam Lanza isn’t planning his attack on a school he’s already identified at
this very moment“ (Lapierre 59)? By doing so, his followers are apart of the
ingroup, and those that oppose the idea are part of the outgroup. This question
gives a negative appeal to those of whom oppose it, therefore, very few people
will tempt to disagree with it. According to Roberts-Miller, using these
demagogic fallacies has a strong affect on the audience, but could be for the
wrong reasons. People are entitled to their own opinions, but when those
opinions are swayed by demagogic authorities due to polarizing, scapegoating,
or grouping, it defeats the purpose of democracy. Those of whom choose to use
these fallacies do not have a strong enough rebuttal to explain why their
reasoning is better than the opposition. Therefore demagogic strategies have a
strong emphasis on pathos and the audience has a hard time disagreeing with the
authority abusing demagoguery.
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